They Picked the Wrong One: Zazie Beetz Is Horror's Next Icon
Cxmmunity Media is bringing the private screening to Atlanta in partnership with Trap Sushi and Evensya.
Zazie Beetz stars as Asia Reaves, an ex-convict who answers a housekeeping ad at a mysterious Manhattan high-rise, not realizing she's walking into a community with a long history of disappearances. What follows is 94 minutes of gritty, darkly funny, unapologetically unhinged survival horror. At the center of all of it, is a Black woman who refuses to be anyone's sacrifice.
Beetz plays Asia with devastating physical precision. Her character is slicing, shotgun-pumping, and fighting her way through enemies with a vengeance that only comes when you’re fighting for something you love. This isn't a survivor who gets lucky. This is a protagonist who takes over. Myha'la (Known for her breakout role in HBO's Industry) plays Maria, Asia's estranged sister, bringing genuine emotional weight to what is otherwise a blood-soaked thrill ride.
For decades, the horror genre had a well-documented relationship with Black characters: they showed up early, they died first, and they rarely got to be the hero. We’ve seen a major cultural shift over the last decade, led by Jordan Peele, pushing major projects like Get Out, Candyman and Nope. Now, with They Will Kill You getting backed by a major studio and a strong black woman lead, we can wait to see how this impacts the culture.
Cxmmunity Is Bringing an Early Screening to Atlanta
Cxmmunity Media is partnering with Warner Bros. and Trap Sushi to host an exclusive private screening of They Will Kill You in Atlanta.
Evensya is a horror variety streamer, cospainter, and JBL Quantum Grant winner who has spent her career creating space for femme horror lovers at the intersection of gaming and genre culture. Trap Sushi brings their own distinct creative energy to the room with their voice that's deeply embedded in Black anime and creator culture. Through this collaboration, this is a direct audience alignment for fans who have been waiting on a movie like They Will Kill You.
RSVP & Waitlist details and event information are dropping soon. Stay locked to cxm.co and our socials for everything you need to be in the room.
They Will Kill You opens nationwide March 27. Private screening details coming soon. Follow @cxmmunity, @evensyaxo, @trapsushi, and @theywillkillyoumovie. #TheyWillKillYouMovie #WBPartner
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