ATLANTA, July 1, 2026 – Firstline Brands, the leading multicultural haircare brand, is expanding its reach with pop culture enthusiasts through a strategic partnership with Cxmmunity Media at Dream Con 2026.
This collaboration will spotlight the unique approaches to Black and multicultural haircare that have been passed down generations in families. During Dream Con, creators will be documented filming their process and how these methods still prove timeless many years later.
“As we embark on our 40th year as a leader in textured haircare, we are incredibly grateful for the opportunity to continue supporting our culture in the spaces that matter to us. The gaming, anime, and creator communities are filled with bold self-expression, beautifully reflecting the creativity, versatility, and individuality that have always existed within Black hair and culture. We do not take that impact for granted. Showing up in these spaces allows us to celebrate our legacy while honoring the next generation of creators who continue to push culture forward,” said Landria Jordan, Sr. Director of Innovation & Marketing at Firstline Brands.
Throughout the weekend at Dream Con, Cxmmunity Media will also be present at its booth, where creators can learn more about Firstline Brands and its mission. As brands that represent the culture, Firstline Brands and Cxmmunity both integrate seamlessly into the cultural moment that is Dream Con because of the creative expression of cosplay at the event.
“I was raised by Black women. I remember the hot combs on the stove top, and that nostalgia makes me excited to tell the stories of how Firstline Brands has been consistently innovating products for our community for 40 years. Add in black nerd culture, and we’re able to expand the conversation to discuss expression, and the freedom to do so because Black women have been expressing themselves through hair for as long as I can remember,” said Christopher Peay, co-founder and CMO of Cxmmunity Media Co.
Follow firstlinebrands to learn more about the legacy of one of the most renowned haircare companies for the community.
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Christopher Peay
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