Fostering Inclusivity in Gaming: The CXM and Mountain Dew Initiative

Most talk a big game — others change it. In an unprecedented partnership, CXM teamed up with the beverage giant, Mountain Dew, to sponsor a series of collegiate gaming tournaments. But this was not just about promoting their brands. They had a larger, more significant objective - supporting Black College students.

In a bid to promote diversity and provide equal opportunities in the gaming world, CXM and Mountain Dew pledged to provide $1M in scholarships and prizes to Black College students through these tournaments. These funds are aimed at supporting the educational endeavors of these students, many of whom have been historically underrepresented in both higher education and the gaming industry.

By integrating competitive video game play with financial support for education, CXM and Mountain Dew are not only promoting diversity in gaming but also contributing to the broader goal of educational equity. This initiative is a promising step towards a more inclusive and equitable gaming community.

The tournaments themselves serve as a platform for competition, camaraderie, and networking among students from various institutions. They showcase the strategic and teamwork skills of the participants, while also promoting a more inclusive and equitable gaming community. This initiative by CXM and Mountain Dew sets a promising precedent for future endeavors in the gaming industry

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