Streaming is bigger than ever expanding beyond gaming by sparking new lanes within the creator economy. There’s a wide-range of creators who are constantly emerging, creating their own communities and movements. In 2024, it was reported that over 9.5 million people broadcasted for the first time on Twitch.
With that being said, it can be difficult to cut through the noise to find someone who’s worth your time. The CXM team took the time to highlight a few smaller creators that are slowly building intentional, creative and authentic content, while offering something that feels worth your time.
ChellOAG
Chell has a special gift in providing her viewers a place of escape. A place where anyone can forget about all of their problems and remind you to not take life so seriously. Her whimsical personality along with her contagious laugh is what lowers your guard to feel at ease. From being a retired veterinary technician and now a content creator, Chell plays a plethora of games while never experiencing a dull moment.
DaGeecheeGamer
DaGeecheGamer is a vibrant streamer that makes her community feel seen and heard. Ever since she came onto the scene, she drew people in by showcasing her passion for gaming, beauty and entertainment. What makes her audience stay is her fun approach to content series, such as the Geechee Bee, where she brings in other content creators and streamers to compete in a spelling bee contest. While it may be a great time watching these creators test their wits, it also comes off educational as it unintentionally motivates others to want to improve their vocabulary and literacy. It’s content we desperately need more of.
Idiosynaca
Recently named one of the newest Twitch Black Guild Community Specialists, Idiosynaca is inspiring her fellow cosplayers and streamers to unapologetically own their creativity. Her radiant energy is infectious as she shared the spotlight with her fellow creators through their group partner push in early 2025. In addition to being a content creator, she also creates custom merch to help creators expand their own personal brands. She’s a member of Blerdz Unite Stream Team, the Women & Black Unity Guilds of Twitch and BigCreatxr.
Kaelin Ellis
Based in Lakeland, Florida, Kaelin Ellis is a man who wears many hats. Literally.
While he’s known as the multiplatinum musician, having star-studded collaborations such as Lupe Fiasco, Mick Jenkins, Saba, and Kenny Mason, his live streams on Twitch are fun-filled jam sessions that spark creativity. Watching Ellis tinkering with sounds, samples and drum patterns, there’s a particular dialogue that appears. Each movement can be deliberate or impulsive, and it's all a journey leading to an idea coming into fruition. For anyone who’s afraid to color outside the lines within music, Kaelin Ellis is an example of enjoying the process because there’s beauty within it.
KdotDaGawd
A true aficionado in anime whose taste in culture is aspirational to say the least, KdotDaGawd may be another variety streamer, but watching his streams will help you develop a deeper appreciation of the Anime & Manga world. Raised in Cincinnati, he filters choice in a space overloaded with options. Name any anime game that’s ever released he’s most likely played it and can tell you everything about it. Kdot is a streamer who invites his audience in and feels welcomed, a mirror for others to engage deeper into their interests and truly be themselves unapologetically.
Krismadarame
It’s inspiring to see someone who continues to push themselves and who makes the choice to stand back up and try again. Kris better known as Krismadarame plays a variety of games from horror, and single player RPGs, but witnessing her journey into the Lands Between, the city of Yhamram, and Krat is something to behold. Soulsborne games are reminders to gamers that life is full of struggle, and will beat you down, but it also speaks to how you’re fully capable of enduring suffering as long as you continue to rise up and try again. Seeing Kris as somewhat of an underdog, who refuses to stay down after losing a 1000 times to boss a fight, is even more of a reward to viewers once she does the unthinkable. She’s someone you always want to see win because it’s just as rewarding for her as it is for those who get to witness it.
Rashad Stark
If there was someone who embodies the word “unpredictable,” it's Rashard Stark. He’s a variety streamer with a gauntlet of original content that’ll keep you attentive to each of his moves and segments. One moment you’re engaged to his anime debates, then suddenly in a flash you’re watching him on e-dates with other streamers. He engages with his audience through his raunchy personality, where he brings some out-of-pocket moments that’ll make you do a double take, but it’s hilarious to say the least. He’s a multi-talented streamer who also dabs into music. His recent release, Villain Arc 2 gets deeply introspective, while he’s sharp with his lyricism wrapped in emotional turmoil.
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