- Market Studios, SEGA, and DREAMBASH partnered for a new streetwear collection and live event experience in Los Angeles
- The capsule is inspired by Sonic the Hedgehog and his classic characters
- The Collaboration launched on September 12th and still available
The MARKET x Sonic the Hedgehog capsule celebrates community, nostalgia, and bold creativity bringing your favorite Sonic characters to life across vibrant apparel and accessories.
From premium hoodies and embroidered headwear to graphic tees that pop with color and personality, every piece captures the spirit of Sonic’s world with MARKET’s signature flair. Fans will spot iconic characters like Sonic and Knuckles reimagined through playful designs that merge gaming culture with streetwear energy.
The collection dropped on September 12 at MarketStudios, Market’s La Brea flagship, and online. Some styles are still available for fans who want to level up their look.
To keep the energy high, MARKET teamed up with DREAMBASH and SEGA for a free community event the same day, featuring a live meet-and-greet with Sonic, a gaming tournament, and giveaways for the first 50 guests. It was more than a launch, it was a celebration of speed, style, and the community that’s kept Sonic running for over 30 years.
“For us, it’s never just an event,” DREAMBASH Founder Seth Smith told Cxmmunity.
“It’s about creating spaces where fans, gamers, and creatives feel seen, celebrated, and connected. Nights like this remind us why we show up: to spark moments that live beyond the experience.”
Throughout the evening, fans flowed from interactive fashion drops to gaming activations and photo opportunities, fully immersed in the Sonic universe. The event featured live music, DJ sets, and dynamic visuals energized the space, creating moments that fans eagerly shared on social media.
According to fans that attended, DREAMBASH elevated awareness and community engagement, reinforcing its role as a hub for gaming, music, fashion, and cosplay culture. The launch became a celebration of creativity, fandom, and cultural connection, bringing fans and creators together in an experience only DREAMBASH can deliver.
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