In September 2025, Kai Cenat became the first streamer in Twitch history to cross one million active subscribers, peaking at over 1.1 million during Mafiathon 3. The run pulled 82.5 million hours watched and broke a million concurrent viewers.
Discover how Firstline Brands and Cxmmunity Media celebrate the legacy of Black haircare with filming beginning at Dream Con 2026.
The grabba brand has spent years building inside hip-hop and streetwear culture. This weekend it's making a move into anime spaces, and the strategy says more about how brands grow in 2026 than the activation itself.
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