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Fortnite

The game that became a venue. Concerts, brand drops and creator collabs. Every Fortnite story on CXM.

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Brands Used to Buy the Billboard. Now a Creator Has to Let Them In.

Brands Used to Buy the Billboard. Now a Creator Has to Let Them In.

Kai Cenat turned down investors and walked his own brand down the NYFW runway.

Your Favorite Game Didn't Need an Ad Campaign. It Had You.

Your Favorite Game Didn't Need an Ad Campaign. It Had You.

Among Us came out in 2018. Nobody cared until streamers played it in 2020.

Gamers Can Smell a Brand Trying Too Hard. Here's What Actually Works.

Gamers Can Smell a Brand Trying Too Hard. Here's What Actually Works.

Wendy's won a Cannes Grand Prix by playing Fortnite, not buying an ad in it.

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